Save the children--from ads?

Reminds companies to closely monitor marketing activities directed at children. Author's disappointment over the Consumers Union of the United States' (CU) contention that all advertisements should stop to protect children from commercialism; CU proposal that business-sponsored education materials should not contain any sponsor brand names or corporate identification; CU report commissioned by "Zillions: Consumer Reports for Kids," a magazine designed to help schools with consumer education.