Targeted Food Marketing to Black and Hispanic Consumers: The Tobacco Playbook.

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    • Abstract:
      An editorial is presented on food marketing to African Americans and Hispanic Americans. It mentions the targeted marketing created in imitation of earlier tobacco marketing aimed at the same groups, the public health implications, and comments on the article "Transferring Racial/Ethnic Marketing Strategies From Tobacco to Food Corporations: Philip Morris and Kraft General Foods" in the current issue.