PEOPLE MACHINES.

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  • Additional Information
    • Subject Terms:
      KENNEDY, John F. (John Fitzgerald), 1917-1963
    • Abstract:
      The article discusses the downsides of public opinion polls. Topics covered include the role played by polls in the outcome of the 2016 U.S. Presidential race, the similarities between polling and tweeting in terms of the damage they do, and an invention, called a People Machine, that was used by Simulmatics Corp., a pioneering predictive-analytics company hired by John F. Kennedy's campaign during the 1960 Presidential election.