Commentary on Niederdeppe et al. : Alcohol marketing exposure regulation should apply to all.

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    • Abstract:
      Commentary is provided regarding the article "Estimated televised alcohol advertising exposure in the past year and associations with past 30‐day drinking behavior among American adults: results from a secondary analysis of large‐scale advertising and survey data" by J. Niederdeppe, R.J. Avery, and others which appears in the same issue of the journal. The marketing of alcoholic beverages during televised sports events such as football and ice hockey games is assessed.