Levy to lead study of France, the brand.

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  • Additional Information
    • Subject Terms:
      FRANCE
    • Subject Terms:
      LEVY, Maurice, 1942-
    • Abstract:
      The article reports on the selection of Publicis Groupe chairman-CEO Maurice Levy to head a blue-ribbon commission of the French government, looking at the country as a brand, along with the contribution of non-manufacturing sectors of the economy like advertising. Levy has created a 24-person commission composed of economists, media specialists, researchers, business executives and journalists.