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What's In and What's Out: Questions on the Boundaries of the Attitude Construct.
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- Author(s): C. Whan Park; Macinnis, Deborah J.
- Source:
Journal of Consumer Research. Jun2006, Vol. 33 Issue 1, p16-18. 3p.- Subject Terms:
- Source:
- Additional Information
- Abstract: While reasonably comprehensive in nature, Cohen and Reed's integrative attitude model may benefit from an articulation of the boundaries of the attitude construct. As evidence, the present comment focuses on the extent to which attitudes can or should account for hot affect-based brand relationships and stronger forms of behaviors consumers reveal with brands. The authors recommend that the boundary conditions of the attitude construct can be elucidated by differentiating attitudes from a construct termed "emotional attachment." Potential differences between these two constructs are articulated. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Journal of Consumer Research is the property of Oxford University Press / USA and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Abstract:
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