The language everyone speaks.

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    • Abstract:
      The article narrates the author's experience in traveling abroad with some of the most social-media-savvy members of their teams in different countries. As they swapped stories, it became clear there are massive country-by-country differences in how consumers are adopting new technologies to create, consume, connect and share. As they swapped stories, they quickly found common ground. The conversation is global, and marketers worldwide are terrified of losing control.