Corporate Giving Spurs Sales Growth, Study Finds.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
  • Additional Information
    • Abstract:
      The article discusses the findings of a study which quantified the economic benefit of corporate giving. The study examined the giving activities and revenue of 251 corporations from 1989 to 2000. It concluded that for every dollar that a retail company, bank or popular-goods manufacturer adds to its charitable-giving budget, it can expect sales to increase by an average of $6.