Branding Cigs with 'R'

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    • Abstract:
      The article comments on how the Motion Picture Association of America, which is the lobbying arm of the motion picture industry, is planning to regulate on-screen cigarette smoking by adjusting its rating system. The article explains that under the proposal if characters in motion pictures are smoking cigarettes in a non-contextual, non-period-specific way then the movie may receive an "R" rating. The purpose of the proposal is reportedly to curb cigarette smoking amongst young people.