Teen Marketing 2.0. (cover story)

The article looks at some of the efforts of publishers to market books to teenagers through the Internet. According to marketing research company comScore, MySpace is the most trafficked Web site in the country in terms of page views, with over 70 million unique visitors each month. No wonder it is become de rigueur for authors, books and even fictional characters to have their own pages on this and other social networking sites. Little, Brown Books for Young Readers promoted an online chat with Clique series author Lisi Harrison via her MySpace page.