New Media Gets Reel.

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    • Abstract:
      The author discusses how the motion picture industry has begun to use new media devices to promote motion pictures. The author focuses on the use of two specific bits of technology, RSS, which is short for "Really Simple Syndication," and widgets. RSS is a technology that automatically feeds web-site updates to users, freeing them from having to manually check web sites. Widgets are portable chunks of code that can be installed in an HTML-based web page.