Olympic Trials.

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  • Additional Information
    • Subject Terms:
      BEIJING (China); CHINA
    • Abstract:
      This article discusses how advertisers will tap into the Chinese market during the 2008 Olympic games in Beijing, China by marketing to the huge population of potential consumers in China. According to the article, Western civilization sees China as a commercial opportunity, and the Olympic games are drawing politicians as well as businesses. However, Chinese protests against the government's treatment of its people may impede the games and affect the world's opinion of China as a world leader.