Coming soon: fewer R-rated trailers.

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  • Additional Information
    • Subject Terms:
      NATIONAL Association of Theatre Owners (U.S.)
    • Abstract:
      Reports that the National Association of Theatre Owners (NATO) has agreed not to present motion picture trailers for movies rated for adults prior to films rated for younger viewers. Controversy that has wracked the motion picture industry over its marketing of adult-rated films to underage viewers; Outlook for the measures.