Businesses give for bottom-line reasons.

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  • Additional Information
    • Subject Terms:
      UNITED States
    • Abstract:
      Discusses corporate giving to charities in 1998 in the United States. How the spate of mega-mergers is expected to impact giving; The rising amount of corporations which are donating; The move from local charity giving to national and international giving; How charity giving can enhance a company's image; Connecting philanthropy to the bottom line.