'THE CUSTOMER DRIVES EVERYTHING'.

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  • Additional Information
    • Subject Terms:
      INTERNATIONAL Business Machines Corp. 001368083 IBM
    • Subject Terms:
      WHO Says Elephants Can't Dance? (Book)
    • Subject Terms:
      GERSTNER, Louis V., 1942-; WILSON-Smith, Anthony; WOODWARD, Berton
    • Abstract:
      In 1993, Lou Gerstner seemed one of the least likely people to successfully lead the world's largest--but failing--technology company. His background was in consumer products, as a senior executive at American Express and as chief of RJR Nabisco, the food and tobacco giant. Before that, he was a management consultant at McKinsey & Co. Now he was an outsider charged with rescuing inward-looking IBM, which lost $8.1 billion the year he arrived and had a stock price to match: around $13. Gerstner, who stepped down as chief executive officer in February 2002 and will retire as chairman on December 31, 2002, discusses how he accomplished the now legendary turnaround in his new book, "Who Says Elephants Can't Dance?" On a tightly scheduled stop in Toronto, Ontario he sat down for a chat with "Maclean's" editor Anthony Wilson-Smith and assistant managing editor Berton Woodward.