The Customer Is Always Right ... But Are They Really? Educate Misinformed Massage Clients with Curiosity and Finesse.

COMMUNICATION; CUSTOMER satisfaction; MEDICAL quality control; NEEDS assessment; CLIENT relations; MASSAGE therapists

The article informs that the marked shift this phrase represented in the ethos of the seller/customer relationship, with governed by more mercenary caveat emptor philosophy. Topics include incredible rabbit hole of expectations and misunderstandings that inform client understanding of that product; and developed countries all around the world have coined their own phrases to support their interpretation of the customer is always right.