RETAILERS DUKE IT OUT FOR HISPANIC SHOPPERS’ DOLLARS.

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  • Additional Information
    • Subject Terms:
      TARGET Corp. 006961700 TGT; MACY'S Inc. M
    • Abstract:
      The article focuses on the marketing efforts by various retailers to better connect with the Hispanic consumers. Topics covered include the repositioning of J. C. Penney as a department store destination for Hispanics, the launch by Target of a campaign that highlighted Spanish terms and moments and the shift by Macy's of its efforts from traditional media to digital media platforms.