The social media scene.

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  • Additional Information
    • Subject Terms:
      AMERICAN Airlines Inc. 006979801 ; TESCO PLC
    • Subject Terms:
      MCEWAN, Joe
    • Abstract:
      The article discusses the use of social media marketing by business enterprises to raise the profile of its brand and to increase its customers' loyalty. Topics discussed include views of Joe McEwan, communities manager at Innocent Drinks, on Innocent's social media philosophy, 100 Social Brands ranked for 2013, which include American Airlines, Thomson Holidays, and retailer Tesco for their marketing campaigns, and use of social media for the housewares industry.