GM will aim Olds' Alero at Hispanics and blacks.

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    • Subject Terms:
      GENERAL Motors Corp. 005356613 GM
    • Abstract:
      Reports that General Motors Corp.'s Oldsmobile division plans on focusing its advertising campaign for the Alero on blacks and Hispanics. The huge potential seen in this plan; Statistics on the sales of Oldsmobile automobiles in 1997; Television advertising on Hispanic television commercials.