WHY RETAILERS ARE MISSING OUT ON MOBILE WITH MILLENNIALS.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read Online Read More Add to Saved list
  • Additional Information
    • Abstract:
      The article reports on the failure of apparel retailers to reach the millennial customers. Topics covered include the efforts of apparel brands such as American Eagle Outfitters, Aeropostale and Abercrombie and Fitch to improve their mobile advertising strategies and the failure of apparel brands to maximize the opportunities in online sales estimated to be about 35 billion dollars in 2015.