Promoters: Stay true to Pure Michigan.

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  • Source:
    Crain's Detroit Business. 3/28/2016, Vol. 32 Issue 13, p0020-0020. 1p.
  • Subject Terms:
    *TOURISM marketing
  • Additional Information
    • Subject Terms:
      MICHIGAN
    • Abstract:
      The article reports on the need for the state of Michigan to continue to promote the Pure Michigan tourism brand to stay ahead of other states that are adopting marketing campaigns of their own, according to leisure tourism promoters.