NOT JUST FOR RETIREES ANYMORE, HAMMOCKS SEE UPSWING IN SALES.

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  • Additional Information
    • Subject Terms:
      NPD Group Inc. 065936890
    • Subject Terms:
      POWELL, Matt
    • Abstract:
      The article reports on the increasing preference of Millennial consumers for hammocks which led to the growth in its sales. Topics discussed include the significant sales increase recorded for hammocks based on the data provided by market research firm NPD Group, possible reasons why Millennial consumers gained interest in this product according to NPD sports industry analyst Matt Powell, and the modifications to this product by various manufacturers.