ANA TARGETS A NEW OPPONENT: FACEBOOK.

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  • Additional Information
    • Subject Terms:
      ASSOCIATION of National Advertisers 005917851 ; MEDIA Rating Council (Organization)
    • Subject Terms:
      FACEBOOK (Web resource)
    • Subject Terms:
      LIODICE, Bob
    • Abstract:
      The article focuses on the call by the Association of National Advertisers (ANA) Media Rating Council's audit and accreditation of Facebook's ad metrics. Topics include reference to inflated marketers estimates on average time spent by consumers on online clips, need for measurement transparency as stated by ANA president Bob Liodice as well as marketing media expenditures on Facebook. Also mentioned are the Trust Forum at Advertising Week and Transparency Guiding Principles of Conduct.