Technology Makes Cross Selling Easy.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read Online Read More Add to Saved list
  • Additional Information
    • Abstract:
      The article focuses on role of technology in cross selling and upselling of products across the heating and ventilation industry. It mentions that the main advantage of cross selling is that it benefits customers and the company; and mentions that the return on investment (ROI) is much higher with existing customers. It also mentions implementation of a cross-selling program takes minimal work and can pay huge dividends.