PRETTY YOUNG THINGS.

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    • Abstract:
      The article focuses on the use by brands in China of male heartthrobs to target young Chinese women and sell their products. Topics covered include the use by cosmetics brand Guerlain of actor Yang Yang to sell its lipstick, the meticulously styled of teenage male stars that has become a standard of male beauty in China and some other Asian markets, and the rise in power of Chinese females in the world of consumption.