Lufthansa slams BA over slogan similarity.

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  • Additional Information
    • Subject Terms:
    • NAICS/Industry Codes:
      481215 Non-scheduled specialty flying services
      481211 Nonscheduled Chartered Passenger Air Transportation
      481110 Scheduled air transportation
      481111 Scheduled Passenger Air Transportation
      481112 Scheduled Freight Air Transportation
    • Abstract:
      Reports that German airline Lufthansa has criticized the British Airways (BA) brand slogan. Similarities between the airlines' brand slogan; Likelihood that BA would be embarrassed by Lufthansa's criticism; Creation of the BA brand slogan by M&C Saatchi; Comments by airline specialist Eli Abeles.
    • ISSN:
      0141-9285
    • Accession Number:
      12962894
  • Citations
    • ABNT:
      JOHNSON, B. Lufthansa slams BA over slogan similarity. Marketing Week, [s. l.], v. 27, n. 17, p. 5, 2004. Disponível em: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=12962894. Acesso em: 28 maio. 2020.
    • AMA:
      Johnson B. Lufthansa slams BA over slogan similarity. Marketing Week. 2004;27(17):5. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=12962894. Accessed May 28, 2020.
    • APA:
      Johnson, B. (2004). Lufthansa slams BA over slogan similarity. Marketing Week, 27(17), 5.
    • Chicago/Turabian: Author-Date:
      Johnson, Branwell. 2004. “Lufthansa Slams BA over Slogan Similarity.” Marketing Week 27 (17): 5. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=12962894.
    • Harvard:
      Johnson, B. (2004) ‘Lufthansa slams BA over slogan similarity’, Marketing Week, 27(17), p. 5. Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=12962894 (Accessed: 28 May 2020).
    • Harvard: Australian:
      Johnson, B 2004, ‘Lufthansa slams BA over slogan similarity’, Marketing Week, vol. 27, no. 17, p. 5, viewed 28 May 2020, .
    • MLA:
      Johnson, Branwell. “Lufthansa Slams BA over Slogan Similarity.” Marketing Week, vol. 27, no. 17, Apr. 2004, p. 5. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=12962894.
    • Chicago/Turabian: Humanities:
      Johnson, Branwell. “Lufthansa Slams BA over Slogan Similarity.” Marketing Week 27, no. 17 (April 22, 2004): 5. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=12962894.
    • Vancouver/ICMJE:
      Johnson B. Lufthansa slams BA over slogan similarity. Marketing Week [Internet]. 2004 Apr 22 [cited 2020 May 28];27(17):5. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=12962894