Play With the Cards You Are Dealt: You can't control everything, but you can control your attitude and how you react.

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    • Abstract:
      In this article the author opines that heating and ventilation industry (HVAC) contractors need to have a marketing plan that covers the whole year month by month, season by season — addressing what they need to do based on historical averages and his opinion that one cannot control everything, but one can control one's attitude and how one reacts.