Tour Operators: Getting to the Pulse of the Place.

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    • Subject Terms:
      RICHARDS, Jack E.
    • Abstract:
      The article offers reviews on evolution in tourism culture by tour operators to help travelers. It discusses that tour operators try to provide opportunities for their customers to be immersed in the cultures of the places they are visiting that includes shopping of traditional clothing, traditional food and artist studios. It also presents views of several hotel presidents including Jack E. Richards of Pleasant Holidays, John van den Heuvel of GOGO Vacations and David Hu of Classic Vacations.