CHAPTER 8: Write Your Marketing and Personnel Plans.

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    • Subject Terms:
      HOW to Write a Business Plan (Book : McKeever)
    • Abstract:
      The article presents the chapter 8 of the book "How to Write a Business Plan," by Mike P. McKeever. Topics include marketing and personnel plans writing, description of the target customer, and creation of a marketing budget. Also discussed are business personality, writing of staffing schedule, and writing job descriptions.