COLD SNAP WARMS UP RETAIL SALES: Marketers took advantage of Arctic temps last week to sell goods—weather related or not.

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  • Additional Information
    • Subject Terms:
      MIDWEST (U.S.); ARCTIC regions
    • Subject Terms:
      ANTHROPOLOGIE Inc. 789001179
    • Abstract:
      The article discusses how the marketers in the U.S. took advantage of lower Arctic temperatures to sell weather related goods. Topics discussed include discounts offered by Anthropologie on cozy products; Patagonia's claims regarding its products; and marketers' plans to cash in on a piece of the polar vortex; and results of the Arctic blast, in which temperatures reached record lows of nearly 50 degrees below zero in many parts of the Midwest and in Northeast U.S.