MCDONALD'S UPDATES AFRICAN-AMERICAN MESSAGE: The Golden Arches' Black & Positively Golden.

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  • Additional Information
    • Subject Terms:
      MCDONALD'S Corp. MCD
    • Subject Terms:
      WILLIAMS, Lizette
    • Abstract:
      The article offers information on the Black & Positively Golden campaign of McDonald's Corp., which is a movement to uplift African-American communities through education, empowerment and entrepreneurship. It presents views of Lizette Williams, from McDonald's, on African Americans. It states that McDonald's is seeing solid sales growth but needs to get more customers into its restaurant.