ETSY RAMPS UP MARKETING IN REVERSAL AFTER PULLBACK: Online marketplace spent first quarter learning that it needs marketing.

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    • Abstract:
      The article reports that consumers can expect to see a lot more marketing from Etsy , as the online marketplace invests in mature channels, including digital video and television (TV). It presents views of Josh Silverman, chief executive officer (CEO) of Etsy, on the search engine Google and the social media platform Facebook. It informs that Etsy will continue to ramp up its marketing.