Mercedes confronts the bear: Too many models: Product, trims to be reduced, U.S. dealers told.

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    • Abstract:
      The article offers information on Mercedes-Benz's product portfolio that has proliferated in nameplates, model variants, trim packages and engine options over the last two decades. Topics discussed include that Mercedes will prune the number of options and equipment packages it offers, according to people who heard the presentation, eliminating poor-selling ones while making the most popular options standard equipment on certain models or tacking them onto existing feature packages.