THE VANISHING CMO: As marketing changes, so do the titles of the people in charge of it.

The article reports on several large companies that have done away with the chief marketing officer (CMO) position. Topics mentioned include the companies' consolidation of marketing duties with executives who have mandates that include sales and commercial functions, the moniker "president of brands" made by beverage company Beam Suntory in June 2019, and the rebranding of CMO practice in management consulting firm Russell Reynolds to be called "customer activation and growth.