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Scottish Courage: short step to a new consumer.
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Source:
MarketWatch: Drinks
. May 2003, Vol. 2 Issue 5, p5-5. 1p.
Subject Terms:
*
ALCOHOLIC beverages
; *
ALCOHOLIC beverage industry
; *
WOMEN consumers
; *
ALCOHOL drinking
Additional Information
Subject Terms:
UNITED Kingdom
Subject Terms:
SCOTTISH Courage Brewing Ltd.
Abstract:
Reports on Scottish Courage's launched of a lager bottle targeted at women under its Foster's brand in Great Britain. Retail price per pack; Advertising campaign for the product; Factors influencing the company to target women drinkers.
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