Build Your Social Media Brand: INCREASING YOUR CU'S SOCIAL PRESENCE REQUIRES DEDICATED RESOURCES AND AN INTEGRATED DIGITAL MARKETING STRATEGY.

The article offers guides on how credit unions can best leverage the social media to improve their brand. Topics discussed include how Navy Federal Credit Union foster community-like feel in among members in its social media account and Libro Credit Union's digital marketing to improve brand perception and awareness. Also mentioned are insight from Mary York, vice president of public relations firm William Mills Agency on how teams of experts can successfully manage social media presence.