40 UNDER 40: LAUREN FRANKLIN.

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    • Abstract:
      Production pro Lauren Franklin channeled her experience working at surfwear brand Roxy into creating her own company to feed marketers' need for compelling content. Her Los Angeles-based production firm, Summerjax, embeds itself into in-house marketing teams to help them produce campaigns that connect with consumers in out-of-the-box ways. Summerjax also worked with Hollister on the brand's "Sit With Us" anti-bullying effort and counts Franklin's former home Roxy, Vans and Abercrombie & Fitch as clients. [Extracted from the article]