40 UNDER 40: BRAD ROSS.

And for last year's tournament, the company scored a major victory, thanks to Brad Ross, 39, its global director of football (soccer) marketing, who oversaw a 185-country campaign that Coke says led to sales volume gains and boosted key brand metrics such as loyalty. Ross was rewarded with a promotion to marketing and commercial leadership director for Coca-Cola's West Africa business unit, overseeing 33 countries, whose economies vary greatly. The company must develop campaigns and products "that can go across all areas of the spectrum and that's been quite an interesting challenge, but also an opportunity to work through", Ross says. [Extracted from the article]