SETTING A BUDGET FOR 2020: Between the economy, the election and the Olympics, it pays to plan ahead.

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    • Abstract:
      Andrea Brimmer, chief marketing and public relations officer at online bank Ally, says she isn't planning anything significantly different for 2020 as a result of the talk about interest rate cuts and the economy. "Look for the opportunities that consumer or economic sentiment create to further your brand message, your brand affinity, and ultimately your brand growth", says John Dillon, chief brand officer at Denny's, the diner chain that often advertises value-priced meals. [Extracted from the article]