MARKETER OF THE YEAR 2019: Popeyes No. 2.

Things got really spicy later that month when Chick-fil-A, the leading chicken chain that is more than three times as large as Popeyes, touted its chicken sandwich by tweeting "Bun + Chicken + Pickles = Love." Popeyes - acquired by Burger King's parent company, Restaurant Brands International, in 2017 - has sold fried chicken, including sandwiches at times, since 1972, though none approached this level of success. Popeyes is weighing the future of Annie, a spokeswoman character created by GSD&M and played by actress Deidrie Henry, whose role was limited in the sandwich marketing. [Extracted from the article]