GETTING THE MESSAGE: Brands slide into DMs to establish personal consumer connections and solve their problems. But missteps can be costly.

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      GETTING THE MESSAGE: Brands slide into DMs to establish personal consumer connections and solve their problems. Instagram users can already message a brand, but the company is working to upgrade the platform so that brands can do more in those chats. "What brands need to be really sensitive to is that as a consumer you're allowing a brand the same access to you as you're allowing friends or family", Logan says. [Extracted from the article]