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SENIOR SHOPPERS ARE THE NEWEST BRAND BATTLEFIELD: As loyalties fray during COVID, older shoppers are evolving their habits, creating an opportunity for companies ranging from Facebook to funeral startups.
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- Author(s): Pasquarelli, Adrianne (AUTHOR)
- Source:
Advertising Age. 10/19/2020, Vol. 91 Issue 17, p16-16. 1p.
- Subject Terms:
