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Proper pricing.
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- Additional Information
- Abstract:
To develop appropriate service pricing, consider the following suggestions from Rick Wegley, a training instructor and consultant at NCM Associates: - Conduct a local pricing survey every 6 months. - Prices should cover costs and generate a profit, yet not scare away customers. - Explain the reasoning behind prices to advisers, which helps them confidently counter price objections. [Extracted from the article]
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