P&G adds soccer to NFL and Olympics deals: MLS deal spurred by Major League Soccer's strength with younger and Hispanic consumers.

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      Procter & Gamble Co. is making a big addition to its roster of sports deals, agreeing to a multiyear sponsorship with Major League Soccer that's akin to, and aimed at, complementing its existing deals with the National Football League, International Olympic Committee and the U.S. Olympic and Paralympic Committee. Those brands are "the starting point", says P&G Chief Brand Officer Marc Pritchard, but all of the company's brands can eventually get involved. [Extracted from the article]