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How Trevor Lawrenceis breaking new ground for athlete endorsers: A look at how the top pick in last week's NFL Draft is building his brand.
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- Author(s): Applebaum, Michael (AUTHOR)
- Source:
Ad Age. 5/3/2021, Vol. 92 Issue 6, p1-1. 1p.
- Subject Terms:
- Additional Information
- Subject Terms:
- Abstract:
Lawrence is the first-ever NFL rookie to officially endorse Gatorade, for example. Gatorade will initially focus on performance and sports nutrition by connecting Lawrence and the Gatorade Sports Science Institute, while future advertising plans remain in the works, according to Jeff Kearney, global head of sports marketing at Gatorade. [Extracted from the article]
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