In reaching Gen Zers, influencers are No. 1: Influencer-created videos surged by 26% to 133 billion minutes watched.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
  • Additional Information
    • Abstract:
      In March alone, the top 10 influencer and influencer-driven channels reached 29% of the Gen Z audience with 150 million unique viewers, twice as much as the 14% reach (71 million unique viewers) of the top 10 broadcast channels. Broadcasters have generally not fared well during the pandemic. [Extracted from the article]