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TikTok's political influencers use backdoor to avoid detection: Report criticizes the platform for shady influencer marketing.
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- Author(s): Sloane, Garett (AUTHOR)
- Source:
Ad Age. 6/7/2021, Vol. 92 Issue 8, p6-6. 1p.
- Subject Terms:
- Additional Information
- Abstract:
"These inconsistent disclosure practices - paired with zero ad transparency tools or archives - makes it very difficult to monitor political influencer ads on TikTok." Political TikTok users are finding a way around the platform's ban on political advertising through sneaky influencer campaigns that evade the company's detection, according to a new report from the Mozilla Foundation. [Extracted from the article]
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