Consumers miss in-store sampling: New poll shows acceptance of the pre-pandemic marketing tactic.

In-store food and drink sampling - a key marketing tactic that disappeared during the pandemic - is getting back to normal, an encouraging sign for brands that rely on it to get new products in the hands of consumers. Sampling is already making a comeback at chains such as Walmart's Sam's Club warehouse chain, which announced the resumption of its sampling and demo program on June 1, after hitting pause in March 2020. [Extracted from the article]