Brands can now sponsor trending creator posts on TikTok: Spark Ads allows brands to tap into preexisting influencer posts, cutting out the middleman.

The new hybrid format, available in TikTok's Ads Manager, straddles organic content and paid advertising on the platform by permitting brands to sponsor creators' already published posts as long as they receive their authorization. TikTok has announced the global launch of Spark Ads, a native ad format that allows advertisers to use organic user posts as part of their ad campaigns on the app, making it easier to leverage trending content and supplement larger campaigns. [Extracted from the article]