Out-of-home ad costs are back to pre-pandemic levels: As workers adopt hybrid schedules and COVID Delta cases spike, inventory is tightening and discounts are history.

Outfront Media, one of the largest out-of-home media companies in the Americas, is also starting to sell out of brand train inventory, for which it charges $350,000 for four weeks for full coverage on 570 subway cars - what Rappaport calls the "crown jewel of out-of-home" for DTC brands. Brands including investing app Public, banking app Current, Kim Kardashian's Skims and Kris Jenner's new home cleaning and self-care brand Safely are just a few examples. [Extracted from the article]